买方观点:认证不是一张纸!

商业信息

Fredrik |

World manager web site.

2014-10-31 00:00:00

It may not have been 20 years ago, but it is now necessary.

European and American buyers are very heavy on the certification and compliance of products, so how to ensure product certification compliance is one of the first concerns of exporters. "Think tank? Win the future export series BBS "invited Mr. Fredrik, co-founder of ChinaImportal, a shopping website, to discuss the topic.

Fredrik: different countries have different certification, if exports to Europe and the United States and Japan you should be very familiar with authentication, the authentication is not just from the European and American countries, developing countries also have certification, Africa Nigeria have a SONCAP certificate.

Now why certification is very important, because each country is to strengthen the management to certification, the United States' 08 will have new product certification specification, if the product is not in conformity with the relevant specification will be recalled, the consumer council will also question with your product, of course, if your product for personal injury, explosion, burning charger for export to the United States for example, will face criminal charges, if the product does not conform to the PSPC certification fines up to 15.5 million dollars. I would like to clarify that these specifications are in fact the norms and constraints of importers in these countries, which are not directly affected by our exporters, but they are also more or less relevant.

Now I want to talk about the situation in China. I don't want to be technically specific. Different products have different requirements, and it will take a very long time to tell them. What I want to talk about is what benefits can be gained through these norms. I have made a lot of money myself through these regulations. I am doing certification, making product specifications, and giving customers advice on sales strategies. That's a lot of money. Because if the product is recalled, or it needs to be fined $15.5 million, then the exporter will be very worried and will come to me and I will give him relevant Suggestions.

Now China's problem is that in 2014, the problem of China's export enterprises is that few enterprises' products conform to relevant norms, and even very few enterprises know the relevant regulations.

We can see that the future ten years, we manufacture pattern, what will happen in the low-end market and high-end market in China are under pressure, in the low-end market by competition from Vietnam, Cambodia, African countries, many Chinese companies in Africa, high-end product exports has also come under pressure, Chinese enterprises must improve management and technology. Many high-end products, such as South Korea and Taiwan, are doing very well, because their manufacturers know very well about the European and American production codes. In South Korea and Taiwan, their production management is more transparent and communication is very convenient, which is very competitive for them. I've lost some clients myself these two years, especially in the plastics industry. Automation also continues to develop, making traditional production suffer some impact.

Chinese products export prices in addition to cost a lot of problems to consider, including tax, transportation, etc., related to the price is very high also, if a product reaches a certain degree of mechanization, can produce in Ohio or Belgium, if developed countries products was only 5% higher than in China, customers are willing to production in the developed countries, because if the product produced in zhejiang, jiangsu will let customers suffer a certain risk, these products are not compliance?

Ensure that the product conforms to the specification of the European and American countries, the export enterprise is very important, of course, if these companies we really did very well in terms of certification, I'm unemployed, but I'm still willing to help you. It's not that bad, like global sourcing, you're doing pretty well, and you have your own experience in certification, compliance, engineering.

As purchaser we don't see the price or the product catalog, or is to look at the company site or registered capital, we will see if your products conform to the specifications, will go to website to find whether have compliance related information. Because my job is to do things like this every day, I know how to find the product compliance, will find relevant information on global sources website, but most of the buyers are not particularly familiar with. I suggest you don't put the relevant compliance information hidden, should be put in the position of the obvious, you don't take it for granted that he will see or know your product compliance, if you are in a long introduction to mention a conform to the specifications of your product, they may have missed, you have to be very clear on the figure display, the screen you can see, this product is very clear list what he conforms to the specification, we should also do that compliance is listed on the site, of course this is not just a product, but all products, three hundred, five hundred products should be listed.

Is another point is very important, we are going to different levels of the web page displayed on the product is in conformity with the specification, as buyers will see website from different level, sometimes click on product image, sometimes is Google search point your home page, we want to reflect product compliance in different pages, a very quick impression to the buyer.

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